Unlock the power of exceptional customer experiences, with Advantage CX

Customer Experience is the heart and soul of any successful business

In this fast-paced and interconnected world, paying attention to customer experience is no longer an option - it's a necessity for success. As businesses compete for attention and loyalty, providing an exceptional customer experience has become a crucial differentiating factor.

Today, customers have higher expectations than ever before. They seek convenience, personalization, and seamless interactions across all touchpoints. With social media and online reviews at their fingertips, they have the power to amplify their experiences - both positive and negative - to a wide audience.

Neglecting customer experience can have severe consequences. Dissatisfied customers may switch to competitors, share their negative experiences with others, and damage your brand reputation.

On the other hand, delivering exceptional experiences can lead to customer loyalty, positive word-of-mouth, and increased profitability.

And that is where I come in ...
I help you to create the CX Advantage!

Today's customers have higher expectations than ever before

I help you to create exceptional customer experiences, designed around your unique customer needs.

let's meet!

Every interaction is an opportunity to captivate customers and leave a lasting impression.

achieving exceptional customer experiences has become increasingly challenging - yet it is so crucial.

I empower businesses to gain a deeper understanding of their customers' needs,

I help you to maximize added value for your clients

My name is Michelle Brigman and I am a 20+ year executive, with an expertise in designing award-winning customer experience programs for Fortune 500 companies and global iconic brands.

I know what makes customers and employees loyal and delighted - and keeps them that way!

let's meet up!

Creating seamless journeys to help you build lasting customer relationships.

I have gained international recognition as a leading expert in transforming client experiences. With a focus on driving revenue, fostering cohesive teams, and influencing customer satisfaction, I bring innovative strategies to the table.

As a catalyst for positive change, I have successfully restored morale, revived client relationships, and implemented transparent communication practices that elevate customer engagement and foster trust. With an unwavering passion for excellence in customer experience, I possess a keen vision for identifying opportunities, enhancing satisfaction within fast-paced organizations, and generating profitable outcomes.

I am a Change Agent, driven by a passion for CX excellence with the vision to recognize opportunities, increase satisfaction across fast-paced organizations, and create profitable results.

Transforming Customer Experiences:
From Data Points to Delight

CX awards and recognitions won

10

experience as a CX executive

20+

increased customer engagement by

600%

improved response timing by

75%

consulting

As a seasoned consultant, I bring a wealth of knowledge and experience to help businesses thrive. Through in-depth analysis, I identify areas for improvement and develop tailored solutions that drive efficiency, growth, and innovation.

Helping you to design to deliver measurable results and create a sustainable impact.

strategy

I bring decades of executive strategic experience to your table. I have a holistic approach to help organizations define and execute their strategic vision.

Through thorough analysis of internal and external factors, market dynamics, and industry trends, I assist in formulating a clear roadmap for success.

sales support

In the fast-paced world of sales, having robust sales support can make a significant difference in achieving targets and driving revenue growth.

As a strategic Sales Support ally, I provide invaluable assistance to sales teams, enabling them to focus on what they do best - closing deals.

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optimizing Teams

I am especially passionate about breaking down silos - helping all your teams to provide a fully integrative and cohesive experience throughout your client journey.

By breaking down traditional silos and uniting data from various systems, I enable you to create cohesive and memorable experience revolutionizing the way you engage with customer, and ensuring seamless interactions.

Influencing change that ripples throughout the organization.

influencing buy-in across the organization

I know how to to generate excitement and desire within the employee base, enabling them to listen and act on customer feedback. When teams are mobilized toward common goals, it changes how to the work gets done. Employees become more engaged, results are more impactful and customers are happier!

Your touch points are in expert hands

I help you to meticulously plan, execute, and measure the effectiveness of each touchpoint to continuously optimize your customer experiences.

Customized strategies to revolutionize your bottom line!

Bringing your organization a combiination of creativity, market insights, and a deep understanding of customer psychology to develop touchpoints that captivate and connect.

surprise and delight

Make each touch point count

In the fast-paced business world, there's no room for error when it comes to customer interactions. Every interaction with your customers is a precious opportunity to make a positive impact and leave a lasting impression. You simply don't have time to get it wrong.

I help you to seize those critical moments and create experiences that truly resonate with your audience. From the initial introduction to ongoing engagement, I ensure that each touchpoint reflects your brand's personality, values, and unique selling propositions.

I go beyond cookie-cutter approaches and take the time to understand your unique business goals and customer needs - and then work in close collaboration with you and your team to tailor touchpoints that align with your brand identity and messaging.

let's meet up!

pave the way for unparalleled success in the digital economy.

By leveraging data-driven insights, you gain a deeper understanding of your customers' preferences and behaviors, enabling you to tailor interactions and exceed expectations.

learn the importance of listening to customers across all channels!

Tuning in to how your customers are communication about your brand in the market place. I help you to capture these signals across all channels.

create loyal customers

Who then go on to become advocates and ambassadors for your brand!

Expert consulting.
When you need it.

As a consultant, my role is to provide expert guidance and support to help you overcome challenges, seize opportunities, and achieve your business goals.

With a deep understanding of industry trends, best practices, and a wealth of experience, I bring valuable insights and strategic solutions to the table. By collaborating closely with you and your team, I offer objective perspectives and innovative ideas tailored to your unique needs.

Together, we will develop strategies, streamline processes, and implement effective solutions that drive growth and success.
I am committed to delivering measurable results and exceeding your expectations.

As your consultant, I am dedicated to your success and will work tirelessly to help you navigate complexities, make informed decisions, and maximize your potential.

Let's meet

Priviledged to work with Industry Leaders!

zack hamilton, CX Thought leader

Michelle is an Experience Badass! Her passion to elevate the experience practitioner by elevating their own confidence is admirable. She has an incredible and unique way to transfer all of her own practitioner experience to others.

samuel burgos, sAAS SALES LEADER

Michelle is one of the most knowledgeable, empathetic, and motivated people I've ever met. She's an expert in her field, is able to connect and create meaningful relationships with anyone, and is a natural leader. She is hands down one of the best people I've had the chance of working with for those above reasons, and simply because she's an amazing human being. Of the many interactions we had serving clients together, here are a few ways she brought value - being able to educate clients on Experience Management, challenge their way of thinking, bring personal stories to life, build strong relationships and lastly, provide guidance to myself and internal stakeholders on how to best approach certain situations.

HER STRENGTH IS BRINGING THE CUSTOMER INTO THE ROOM.

WHAT PEOPLE ARE SAYING ...

J OEL STRICKLAND, CLIENT EXECUTIVE

I consider myself extremely fortunate to have spent time working directly with Michelle in her Client Experience role at Citi. Michelle is the epitome of a forward-looking, customer-centric, and cutting edge executive. She is a fierce advocate for the customer, certainly, but also is a huge, raving fan for her team and coworkers.

Michelle and I partnered to change the culture and behaviors of the domestic Collections organization at Citi. The organization had long been driven by and focused on output measures such as effectiveness, call handle time, and dollars collected. Through our joint efforts to invigorate and embed the concepts of client experience - including a modified version of NPS measurement and dedicated, experience-based call quality monitoring and calibration, we successfully influenced leadership to adopt customer centrist behaviors as bedrock principles.

KATELYN LAU, SENIOR ENTERPRISE EXECUTIVE

A true collaborator, Michelle is always searching for innovation. She’s open to new ideas, wants to always evolve her team, and ultimately impact the customer experience. More than anything, she executes on these new ideas and concepts, moving the needle in whatever she does. A true brand ambassador!

NIA'BE MITCHELL, CX LEADER, HEALTHCARE AND FINANCIAL SERVICES

Michelle is a master strategist, taking customer data, feedback, and expectations from KPIs to business solutions which directly impact CX and the bottom line. She is a motivating leader, driving her direct team and beyond, to strive for excellence, drive innovative solutions and act as change agents.

Customer Centric

By prioritizing customer experience, you demonstrate your commitment to understanding and meeting customer needs. It shows that you value their time, respect their preferences, and are dedicated to providing top-notch service. Investing in customer experience initiatives allows you to build deeper connections, foster trust, and cultivate long-term relationships with your customers.

Moreover, customer experience has a direct impact on your bottom line. Studies have consistently shown that businesses that prioritize customer experience outperform their competitors in terms of revenue growth and profitability. Satisfied customers are more likely to become repeat customers, make larger purchases, and refer others to your business.

Customer Experience

Providing an outstanding customer experience is the key to building strong and lasting relationships . It's not just about delivering a product service any more - it's about creating a remarkable journey for your customers.

Think of each touch point and interaction your customer (or potential client) has with your company - positive customer experience involves meeting or exceeding customer expectations at each stage of that journey.

And, understanding and anticipating customer needs, delivering exceptional service, and continuously improving processes to enhance customer satisfaction and loyalty is what will keep them coming back for more.

Customer Success

Customer success is closely intertwined with customer experience. While customer experience refers to the overall perception and interaction customers have with a business, customer success focuses on the proactive efforts to ensure customers achieve their desired outcomes and derive value from the product or service.

Customer success goes beyond simply providing a positive experience; it aims to actively drive the success of customers throughout their journey. It involves understanding their goals, aligning your offerings to meet those goals, and guiding them toward achieving success.

When customers feel supported and empowered to achieve their desired outcomes, they are more likely to remain engaged, renew their subscriptions, and become advocates for your brand!

Get in touch

i believe in innovation and creative problem solving.

Let's embark on this journey together, unlock new possibilities, and elevate your business to new heights. Contact me today to explore how my consulting expertise can benefit you and drive sustainable growth.

Email

michelle@michellebrigman.com

location

Located in Dallas Texas

Our top services

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Consulting
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Coaching
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CX Strategizing

michelle brigman CONSULTING

Keep your customers coming back for more.